U.S. Rioja Wine Sales up for 2010
October 6th, 2010 | By Michael | Category: General, Spain, Wine Industry TalkI want you to drink Rioja Wine!
Good news for all you Rioja wine drinkers! Due to your impeccable taste in wine, sales for Rioja wines in the U.S. rose nearly 30% in the first half of 2010. Not only are we drinking more Rioja wines, but there are a growing number of new and exciting wines from the region being imported/distributed and available all throughout the US.
According to the Consejo Regulador DOCa Rioja, total shipments in the first two quarters totaled 5.4 million bottles. Here is the percentage breakdown for each style of wine:
Cosecha/Vino Joven: +34%
Crianza: +32%
Reserva: +13%
Gran Reserva: +27%
Based on these numbers, and with the holiday season right around the corner, I would expect these numbers to rise slightly higher. With the Rioja region FINALLY getting up and not resting on it’s laurels as “the premier wine region” of Spain, I think the proof is in the pudding. Something had to be done in Rioja to remain at the top of it’s game, and I think the region is accomplishing this. With the help of various organizations such as Vibrant Rioja and Wines From Spain, I think Rioja is here to stay. There has been some concern lately from many people in the wine industry that Spanish wine might suffer a similar fate as Australian wine, but I don’t feel that this will happen. The concern is that there are too many “bulk” wines being brought in from Spain to hit that sweet $7 to $10 mark. While I completely agree that there are too many of these wines entering the market- I’m not too concerned with Spanish wine sales dropping off like Australian wines have. With more people 21+ years old drinking wine in particular, I think wines of all price ranges/styles from Spain will see a boost in sales.
Based on the numbers from the Rioja consejo, I think we’ll continue to see an increase of Spanish wines, and in particular, Rioja wines. I was most impressed with the stats about Gran Reserva wines, also a hot topic lately from Rioja. There has been some fear that Gran Reservas might go the way of the Dodo bird due to Rioja bodegas elaborating wines to hit the 90+ points from US reviewers, rather than focusing on making the best wine THEY feel possible, not reviewers. (Here is a great article that touches on this on this from Catavino.net) However, I think as more and more people are drinking Spanish wines and exploring the various regions of Spain, they are also exploring new wine styles within particular regions, such as Gran Reservas from Rioja.
My question to you, the Rioja drinkers of the world, what category of wine do you prefer- Vino Joven, Crianza, Reserva or Gran Reserva? Why?
Stay thirsty my friends…..
- Michael



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