Posts Tagged ‘ garyvaynerchuk ’

Why we have a blog…………and why you might care

January 21st, 2009 | By Michael | Category: General, Wine Industry Talk
Assorted wine corks

After several years in the wine importing business, witnessing and experiencing its ups and downs, we have had the opportunity to learn and grow from the wine scandals, horrible exchange rates, and the explosion of fantastic wines from relatively unknown regions all over the world. To say the least, 2008 has been an interesting year being importers in the US.One of the most interesting and exciting things for us in 2008 was the growth and impact that wine bloggers had throughout the wine world this year. As a company that solely relied on advertising through trade shows, international expos, wine reviews and word of mouth, the potential doors that blogging has the ability unlock is staggering for us.Whether you are a producer such as Quevedo, an export consortium like Vinixa and Exba 7, or an internet personality like Gary Vaynerchuck, the potential to reach people is almost endless. Blogging allows anyone to post information about anything and we feel that is why it has really exploded within the wine world, where opinions and discussion make up a good part of the wine culture.

With all those aspects in the back of our minds, we decided we were losing out on too many opportunities to meet new contacts through social media such as Twitter, getting the wines we work with exposure through sites like Adegga, and building a much better internet presence by sharing our stories with you through a blog. We decided we would be foolish to wait any longer to start a blog for our company and lose out on the massive potential it carries with it.

That being said, we hope you check back regularly, sign up for our newsletter, and hopefully learn, laugh, and discover with us the many things that keep us doing what we are doing! As always we’re open to questions, advice and new ideas, so please share them with us!

Peter and Michael Grisley

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